Targeted campaigns call for ideas that answer a specific need. Through these campaigns, you provide insightful background information to guide the crowd further. You can't expect them to think outside the box if they don't know what the box is. And there’s always a box, but often it’s bigger and shaped differently than we might imagine.

The full article covers tips on how to get the most from your innovation campaigns.

We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).

The second "Coffee Break" webinar answers questions about Targeted Campaigns (Rule 4). Check it out!

Don’t expect your crowd to think outside the box if they don't know what that box is

Enforce a time limit to stimulate creativity and get answers when you need them

Create collaboration between diverse audiences to link free creativity with topic knowledge

Over the years, many bright authors have shared their voice on the topic of Targeted Campaigns on the HYPE website. Here are our top three publications.

with Marc Monar | 49 minute watch

by Jaspar Roos | 3 minute read

by Tim Woods | 5 minute read

Let your brothers walk hand in hand and make your dreams come true!

Explain your challenge or the crowd won't know what you're looking for...

Don't sit on your challenges but share it and find others that are willing to help out.

We hope the "10 Rules of Innovation Management" is valuable and you can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.

HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs.