Doing things the way we've done them for decades will continue to produce the same results. Now is the time to think outside the box and come up with creative solutions – and it's our job as innovation managers to rally the troops and collect these ideas.

The issue in innovation, and why we see it often fail, is that prior conditioning can prevent your audience from engaging and sharing ideas. Seeding, however, is an excellent solution for overcoming this! Read more on the importance of seeding and how it’ll improve idea quality in the full article.

We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).

The third "Coffee Break" webinar answers questions on Seeding (Rule 5) and Advocates (Rule 6). Check it out!

Push early activity by taking away uncertainty with seed ideas

Improve submission quality with seed ideas that are set up according to your campaign and idea criteria

Inspire your crowd and set direction with seed ideas aligned to the goal and ambitions of your campaign

Over the years, many bright authors have shared their voice on the topic of Seeding on the HYPE website. Here are our top three publications.

by Hutch Carpenter | 9 minute read

by Tim Woods | 8 minute read

by Paul Hobcraft | 5 minute read

Innovate Harder, Better, Faster, Stronger. I said it in the main article already...

Get out of your bubble and unchain yourself of limiting habits.

Let 'Le Freak' show you the way and find your spot out on the floor!

We hope the "10 Rules of Innovation Management" is valuable and you can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.

HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs.