ADVOCATES
Rule 6:
ENCOURAGE ENTHUSIASTS TO ADVOCATE FOR YOUR INNOVATION PROGRAM
Innovation advocates are people who are intrinsically enthusiastic about your program in general or the specific cause of a targeted campaign. Advocates connect ideas to ideas and people to people stimulating an innovative culture.
Read the full article on how innovation advocates can help you promote participation, increase engagement, and develop ideas.
A company should strive to create a pool of ad hoc innovation experts.
Eugene Ivanov, Open Innovation & Crowdsourcing Blogger
Video:
COFFEE BREAK WEBINAR
We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).
The third "Coffee Break" webinar answers questions on Seeding (Rule 5) and Advocates (Rule 6). Check it out!
TAKE-AWAYS
1.
Encourage enthusiasts to advocate for your innovation program
2.
Create a pool of ad-hoc innovation experts to help innovators improve the quality of their ideas
3.
Search for articulate, lively personalities with a large (professional) network
Related Content:
MORE ON ADVOCATES
Over the years, many bright authors have shared their voice on the topic of Advocates on the HYPE website. Here are our top three publications.
Webinar
Developing a Community of Innovation Advocates: How Unpaid Volunteers Help Spread the Word
with Colin Nelson | 54:38 minute watch
Blog
The 3 Types of Promoters Needed to Support Your Innovation Process
by Oana-Maria Pop | 4 minute read
Case Study
Airbus: Creating a Core Innovation Capability
Exploration of how a successful program is made
The advocate network has a significant impact on the success of projects and the transformation of the company.
Konstantin Heckmann,
Strategic Innovation Manager & Chief Architect Airbus IdeaSpace at Airbus Group
Music:
THE INNOVATION MANAGER'S PLAYLIST
Under The Bridge
Red Hot Chili Peppers
Partner up innovators and take their ideas all the way!
Gonna Make You Sweat
C+C Music Factory
Sometimes you just need somebody that's gonna make you sweat and dance now!
Let's Stick Together
Bryan Ferry
Collaborate in the good and the bad times and grow your idea!
Questions?
WE'RE HERE TO HELP!
We hope the "10 Rules of Innovation Management" is valuable and you can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.
Enterprise Innovation Consultants
HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs
