COMMUNICATION
Rule 7:
COMMUNICATE INTENSIVELY, DIFFERENTLY, AND – ABOVE ALL – CONTINUOUSLY
"Communicate, communicate, communicate" has always been one of my top five pieces of advice for collaborative innovation managers. Activities from innovation management programs are often added on top of people's already very full-time jobs, and although your innovation program might be all you can think about, it's not top-of-mind for everyone. Your audience will forget about you and your program if you stop communicating
The full article features six areas that you need to address to engage all your stakeholders.
With anything new, you have to get people to take notice, and if you're saying you want people to do things differently, you have to live by that and show them that you are prepared!
David Willetts, Commercial Director - Aftersales, UK Head of Innovation at Baxi Heating
Video:
COFFEE BREAK WEBINAR
We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).
The fourth "Coffee Break" webinar answers questions on Communication (Rule 7) and Transparency (Rule 8). Check it out!
For targeted campaigns, we try to get initial feedback within 24 hours of the idea being submitted.
Sarah Kelly, Innovation Program Manager at Liberty Global
TAKE-AWAYS
1.
Communicate differently and shout out loud to reach all
2.
Intensively promote collaboration and grow your crowd
3.
Continuously provide feedback and share progress
Related content:
MORE ON COMMUNICATION
Over the years, many bright authors have shared their voice on the topic of Communication on the HYPE website. Here are our top three publications.
After we switched to a more collaborative platform, we saw a significant increase in collaboration
James Rose, Vice President of Innovation at Technicolor
Music:
THE INNOVATION MANAGER'S PLAYLIST
It's Oh So Quiet
Björk
"It's oh so quiet, It's all so still, You're all alone, And so peaceful until..."
Crazy Kids
Jeangu Macrooy
Don't be held down, go above and beyond and rule the world!
Proud Mary
Tina Turner
Take people on a journey and tell the story, the easy and the rough
Even though we initially just took under 10 percent of employees through the [Kickbox] training, we saw increased awareness and enthusiasm amongst almost all employees as well as a significant increase in idea quality.
Elaine Bromell, EU Program Manager at Amazon
Questions?
WE'RE HERE TO HELP!
We hope the "10 Rules of Innovation Management" is valuable and you can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.
Enterprise Innovation Consultant
HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs.
