The evaluation stage can be a black box for people submitting ideas and a massive pain in the butt for evaluators. And, if you don't set the right criteria to evaluate against, you won't end up with the proper selection of ideas to solve your campaign challenge. Don't start collecting ideas without thinking about how you'll decide on the next steps.

Read the full article for tips on smoothing your evaluation process.

We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).

This final "Coffee Break" webinar answers questions on Evaluation (Rule 9) and Recognition (Rule 10). Check it out!

Plan and schedule your evaluation approach upfront

Run iterative evaluation sessions and continuously improve ideas

Align your evaluation metrics to where you are in your process

Over the years, many bright authors have shared their voice on the topic of Evaluation on the HYPE website. Here are our top three publications.

by Hutch Carpenter | 4 minute read

with Patrick Osikominu

by Christian Hagemeier | 3 minute read

The worst reason to not accept an idea - still too often used though.

Free your prototypes from rigid principles and allow them to grow.

Build, Test, Flop, Improve, Validate, Fail, Improve, and then we might like ya (again).

We hope the "10 Rules of Innovation Management" is valuable and you can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.

HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs.