Innovation is like a three-way game of Pong between idea-generating employees, decision-making senior executives, and realizing middle management. You want to encourage engagement by getting the C-suite to back your program. And then you need middle management support to legitimize the more specific innovation activities.

But this is often easier said than done. Even though executives and managers almost always say they are pro-innovation, it's often the business, as usual, that gets the upper hand. Read the full article for pointers on how to overcome this, and why management support is required to elaborate ideas and hand them over for implementation.

We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).

The first "Coffee Break" webinar answers questions on Alignment (Rule 1), Management Support (Rule 2), and Sponsorship (Rule 3). Check it out!

Encourage engagement by getting the C-suite to back your program

Get support from experts (and their managers) to improve and validate the ideas

Involve senior management for handover and to properly prioritize implementation

Over the years, many bright authors have shared their voice on the topic of Management Support on the HYPE website. Here are our top three publications.

By Khattab Al-Ali | 7 minute read

With Christoph Sohn

by Tim Woods

Collecting ideas is just the beginning of a journey that has yet to commence.

Stop dreaming and grow your ideas by sharing them with others!

Even the most beautiful ideas might not be the answers to your needs...

We hopethe"10 Rules of Innovation Management"isvaluableandyou can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.

Enterprise Innovation Consultants

HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs.