SPONSORSHIP
Rule 3:
CONFIRM NEXT STEPS WITH YOUR SPONSOR BEFORE STARTING A CAMPAIGN
Alignment and support will get you visibility, engagement, and ideas, but you'll need full sponsorship to implement those ideas. There'll be times when you feel like the only one that still believes in the idea. This is when you need someone to defend and promote it. Without sponsors, your ideas might end up in a never-ending "awaiting decision" status, not creating real impact.
Read the full article on why and how to create sponsorship and prepare for the next steps following your campaigns.
Just like every hero needs a side-kick who champions the cause of the hero when no one believes in him/her, every good idea needs a champion who can add weight to the idea.
Mukesh Gupta, Director of Customer Advocacy at SAP India
Video:
COFFEE BREAK WEBINAR
We originally published the “10 Rules” as a series of blog posts and asked our readers to submit their questions. We answered those questions in several short “Coffee Break” videos, which you can watch in the time it takes to enjoy your coffee, tea, or wine (hey, we don't judge your beverage choices!).
The first "Coffee Break" webinar answers questions on Alignment (Rule 1), Management Support (Rule 2), and Sponsorship (Rule 3). Check it out!
TAKE-AWAYS
1.
Begin with the end in mind and know what you'll do with the ideas before starting a campaign
2.
Settle on a budget upfront to support the next steps for the selected ideas
3.
Secure a clean handover of ownership from the front- to the backend of innovation
Related content:
MORE ON SPONSORSHIP
Over the years, many bright authors have shared their voice on the topic of sponsorship on the HYPE website. Here are our top three publications.
Blog
On Super Bosses, Mentoring, and Other Prerequisites for Innovation
by Oana-Maria Pop | 4 minute read
Assessment
Innovation Culture: 25 Behaviors Affecting Your Program's Success
a HYPE self-assessment scorecard
[C-level] support appeared to be crucial as at times colleagues needed to be reminded of the priority that innovation had in our company’s culture
Marcel Broumels, Head of IdeaLab at Innogy
Music:
THE INNOVATION MANAGER'S PLAYLIST
When Doves Cry
Prince
Don't leave ideas lingering around; assign owners for implementation.
I Want You to Want Me
Cheap Trick
Innovators will walk the extra mile if sponsors are receptive.
Girl, You'll Be A Woman Soon
Neil Diamond
Ideas need somebody who'll die for them in order to grow up (soon).
Questions?
WE'RE HERE TO HELP!
We hopethe"10 Rules of Innovation Management"isvaluableandyou can use these best practices in your own program. At the same time, we understand that every company and innovation management program is different, so you might need a hand in implementing these learnings.
Enterprise Innovation Consultants
HYPE’s Enterprise Innovation Consulting (EIC) team offers full support. From strategic planning to hands-on implementation and execution, our team of consultants are there to help you succeed. The EIC team focuses on people and processes that - next to a platform - are required to create real business value. Leave your details, and we'll reach out to discuss your needs.
